◆ Primary distribution: 1,440 minutes/day on the Outernet

Financing & distribution for gaming's creator economy

We advance creators the cash they're owed, grow their income on the world's largest screen, and finance the revenue we help create. Starting with gaming and esports, built to scale across every creator niche.

$150M+
creator payments processed since 2018
75M
annual visitors on the Outernet
12
countries of operation
1,440
minutes/day of ad inventory
The problem

Creators are asset-rich, but liquidity-poor

Especially in gaming, income is lumpy and concentrated, roughly 72% of Twitch streamers earn nothing, while brands and platforms pay the rest 30–90 days late. Banks don't recognize audiences or brand deals as collateral. Creators can't invest in growth at the exact moment it compounds.

Volatile income

Earnings swing with algorithms, ad rates and project timing, impossible to plan or hire against.

🏦

No credit access

Traditional lenders don't underwrite brand deals, royalties, or audience IP. Creators are invisible to banks.

🧾

Cash trapped in receivables

Money already earned sits unpaid for months, right when creators need it to grow.

What we do

The bank for creators

Two products land creators fast and grow with them, with a WealthTech platform coming downstream.

PRODUCT 1 · THE WEDGE

Factoring: instant liquidity

We advance creators cash today against completed brand campaigns and platform royalties, then collect from the brand or platform later. Fast, low-risk, and the front door to every relationship. ~80% of volume comes from major brands and agencies.

PRODUCT 2 · THE ENGINE

Creator Partnership Program

For premium creators: growth capital in exchange for the exclusive right to manage and commercialize their content for 2–4 years, the music-label model, applied to creators. Capped at 30% LTV, principal back within ~12 months.

Who we work with

A two-sided network, pick your path

CreatorFi sits in the middle of the creator economy: we sell Outernet distribution, finance the receivables, host the moment at Chateau Denmark, and connect creators, brands and investors, earning at every hand-off. Here's how to plug in.

Talent · B2C

Creators

Cash on what you're already owed, growth capital, and reach on the world's largest screen.

Get funded →
Demand · B2B

Brands & sponsors

Find the right creator and own the Outernet with measurable, financed campaigns.

Start a campaign →
Multiplier · B2B

Talent & creative agencies

Bring your roster, we finance and distribute for your clients, and rev-share back to you.

Partner your roster →
Gaming · B2B/B2C

Esports orgs & teams

Fund your season, activate on the Outernet, and host launches at Chateau Denmark.

Fund your org →
$
Retail · B2C

Investors & fans

Buy a slice of the creators you believe in, factoring pools, campaigns and IP shares.

Browse deals →
Capital · B2B

Capital & banking partners

Fund the book, fundlessly: warehouse credit lines and tokenized receivable tranches.

Fund the book →
Supply · B2B

Venue & distribution partners

Add your screen, venue or city, we sell and finance the inventory across the network.

Become a partner →
The differentiator · Primary distribution

We create the demand we finance

1

Place

We run gaming creators, esports events and sponsor campaigns across the Outernet's 1,440 daily minutes.

2

Monetize

Creators and teams earn guaranteed brand and media revenue, demand we generate, not just find.

3

Finance

We advance and factor those receivables, underwriting cash flows we control end-to-end.

4

Compound

Repeat monthly: a recurring, self-generated income stream that de-risks every advance.

Our sales floor
The Outernet

The UK's #1 cultural destination and the world's largest digital screen canvas, our primary distribution channel for every creator we back.

1,440minutes/day of inventory
75Mannual visitors
#1most-visited UK destination
10+ minavg. dwell time

Unlike catalog buyers, we manufacture the revenue we lend against.

Our partners

The screen and the stage, one Soho block

CreatorFi sits between two of London's most powerful creator platforms. We sell the Outernet's airtime to creators and brands, finance and factor the receivables, and host the moment at Chateau Denmark, all within one block of Soho.

DISTRIBUTION PARTNER

The Outernet

The UK's #1 cultural destination on Tottenham Court Road, home to the world's largest digital screen canvas. Our primary distribution channel: immersive, unmissable, and built for launches.

75Mannual visitors
1,440minutes/day we sell
#1most-visited UK destination
10+ minaverage dwell time
Through CreatorFi
  • 1,440 minutes/day of airtime sold to creators & brands
  • Rotational spots, branded films (2–15 min) & full screen takeovers
  • Revenue we generate on-screen, then finance and factor
VENUE PARTNER

Chateau Denmark

A rock'n'roll hotel across 16 buildings on Denmark Street, Soho, steps from the Outernet, steeped in Bowie, Sex Pistols and Led Zeppelin heritage. The stage for every creator moment.

16buildings on Denmark St
2,000live-space capacity
StudioI Am Anarchy recording
Townhouseheritage creator apartments
Through CreatorFi
  • Kickoffs, launches, press junkets & after-parties
  • Spaces: dial8, Thirteen, The Meeting Room & the I Am Anarchy studio
  • Townhouse Apartments, butler, 55" screen, Void & Artcoustic sound
CAPITAL · TOKENIZATION

Rialto Elysium

Our affiliated tokenization platform, a FINRA-member broker-dealer rail (SEC-registered transfer agent & ATS) that turns creator receivables and IP into regulated digital securities. This is how we fund the book, fundlessly.

FINRA/SECregulated rail
$55Mraised in 13 days (Angel Studios)
Reg A+/Doffering structures
Globalinvestor & fan demand
Through CreatorFi
  • Creator receivables & IP tokenized as regulated securities
  • Non-dilutive capital, reaching global investors and fans
  • Powers the CreatorFi investor marketplace
Outernet sells. CreatorFi finances. Chateau Denmark hosts. Rialto Elysium funds. One ecosystem, end to end.

Rialto Elysium is an affiliated company, founded by Gary Ladrido. Intra-group tokenization is transacted on arm's-length terms with independent valuation; a bank warehouse facility provides a parallel funding rail. Nothing here is an offer of securities.

Where we start · where we go

One engine, the three biggest creator niches

We win gaming first, our founder's home turf, then point the same Outernet engine at the largest, most brand-friendly niches.

BEACHHEAD
10.3%
of US creators

Gaming & esports

Live, loyal, always-on audiences on Twitch & YouTube. Highest engagement, widest liquidity gap, and the founder's edge.

EXPANSION
21.5%
of US creators

Lifestyle

The largest niche, vlogs, personal brands, daily life. Unmatched reach for brand integration on the Outernet.

EXPANSION
13.1%
of US creators

Food

Recipes, reviews, cooking. Highly visual and endlessly sponsorable by CPG brands.

Brand engagement platform

The audience is in gaming. The playbook is us.

Gaming reaches 3.6 billion people, about 61% of everyone online, average age 36, near gender parity. Brands know attention has moved; almost none have a way to act on it. We own all four levers, end to end.

Access

The creators, we already know and manage the talent you want to reach, across gaming, lifestyle and food.

Advertising

The screen, 1,440 minutes a day on the Outernet, the world's largest digital canvas, 75M visitors a year.

Activation

The stage, launches, press junkets and after-parties at Chateau Denmark, steps from the screen.

Acceleration

The capital & data, we finance the campaign and measure the ROI. Bigger deals, provable results.

BriefMatch the creatorProduceDistribute on the OuternetActivate & measure ROI

Audience data: Newzoo Global Games Market Report, 2025.

Founder, Gary Ladrido
Led the acquisition of David Beckham's Guild Esports.
Founder & strategy

Gary Ladrido, the operator behind CreatorFi

Gary Ladrido, founder of CreatorFi Capital, pairs deep, hands-on experience across esports teams, talent and sponsorship with a proven, low-risk creator-financing model. We don't just fund creators, we know how to grow them, and we own the stage that reaches millions.

The CreatorFi strategy, gaming-first creator finance, Outernet distribution, and a fundless capital stack, was conceived and architected by Gary Ladrido.

For creators

Get funded. Get seen. Grow.

  • Cash advanced on the brand deals & royalties you're already owed
  • Growth capital that scales with your audience, no bank hoops
  • Distribution on the Outernet: reach 75M visitors on the world's biggest screen
  • A partner aligned with your upside, not just your back catalog
Apply for funding See the full creator breakdown →
For investors & partners

A low-risk, self-liquidating asset class

  • 30% max LTV, ~12-month recoup, security over all creator income
  • Funded via bank warehouse credit and tokenized receivable tranches
  • De-risked by the Outernet demand engine we control end-to-end
  • Global reach, anchored in London, expanding across the US
Request the data room
Investor marketplace

Invest in creator cashflows

Browse live opportunities, factoring pools, campaign cashflows and IP revenue shares, secured against brand receivables and creator income. Back the creators you believe in, then track and monetize your position.

Gaming · Factoring

Nighthawk, FPS streamer

Advance against 3 Fortune-500 brand campaigns
72% funded · £86k of £120k
11%target yield
9 moterm
Lowrisk band
View deal
Lifestyle · Campaign

Sol & Sage, lifestyle duo

6-month Outernet campaign revenue share
45% funded · £36k of £80k
9%target yield
6 moterm
Lowrisk band
View deal
Food · IP revenue share

PixelPlate, cooking creator

Creator Partnership Program income share
30% funded · £60k of £200k
14%target yield
24 moterm
Medrisk band
View deal

Illustrative opportunities for demonstration only. Investing carries risk, including loss of capital. Nothing here is an offer of securities or investment advice; eligibility, KYC and regulation apply.

Get started

Tell us who you are

Share your channels and goals, the more detail you give, the faster we can tailor an offer.

About you
Your channels
Your numbers

The more you share, the faster we tailor an offer. Your details go straight to our team.

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